Sam Ko

Product Owner · Worxphere AI Product Team · Seoul

AI Product Owner
from ambiguity to useful products

I turn ambiguous AI opportunities into products teams can ship, operate, and improve—connecting user evidence, product strategy, UX, and cross-functional delivery.

View selected work About & résumé
  1. Current

    Product Owner

    Worxphere · AI Product Team · Seoul · Mar 2026–Current

  2. 10+ years

    Product & UX practice

    Experience spanning AI products, enterprise SaaS, and consumer services.

  3. Portfolio

    10+ AI Products

    SaaS, AI assistants, chatbots, ERP products, and AI devices shaped through UX and service design.

Selected evidence from the case studies · Internal project data unless noted otherwise.

Selected work

Products shaped through research, strategy, and design

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Kakao Enterprise

Hey Kakao

Prioritized data-backed answers and child-friendly experiences over expanding generic fallback scripts.

Role
Product Manager · Lead Product Designer
Impact
Response accuracy improved by 15% and MAU by 10%; the knowledge bot launched within six weeks.

Internal product data; measurement details available on request.

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LG CNS

LG CNS Singlex Chatbot Platform

Unified build, test, access control, training, and migration while retaining essential Dialogflow compatibility.

Role
Lead Product Designer · FDM (Forward Deployed Manager)
Impact
Four bots migrated and full functionality launched within six months; accuracy improved by 10% and response speed by 50%.

Internal project delivery data.

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Kakao Enterprise

B2B2C Chatbot Projects

Used real VOC data and guided conversational UX to cover core intents while keeping operations sustainable.

Role
FDM (Forward Deployed Manager) · Product / Conversation Designer
Impact
Six finance and retail chatbot launches.

Internal project delivery data.

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Royal College of Art

Workmate.AI

Connected communication support, knowledge retrieval, and active task tracking in one assistant.

Role
User Research · User Experience Strategy
Impact
A working KakaoTalk demo translated research into product, trust, and delivery requirements.
Mystix K-Culture AI Companion Service public app visualView project

Mystix AI

Mystix

Led product strategy, UX planning, and design from October 2025 preparation through company formation and commercial launch.

Role
Solo Product Lead · Strategy → UX Planning → UX Design
Impact
10,000 downloads within two weeks and 50,000 within three months of launch; No. 6 in Japan's Google Play Entertainment category.

Launch milestones and Japan Google Play category ranking.

Worxphere and JobKorea — South Korea No.1 HR PlatformOpen preview

Worxphere

Worxphere AX

Connected service agents, labour-market intelligence, and governed AI operations in one architecture.

Password-protected case study · public preview available.

Role
Product Owner · AI Product Strategy
Impact
Current confidential work · prototype evidence shown, business outcomes pending.