#Pension #Finance #Mobile
This is a collaborative project with Aegon to develop a concept service for a pension plan invested in green funds. My team created the "Round-up Pension" service; we conducted user research, built a prototype, and presented our proposal to Aegon.
User Research Insight
Our team conducted user surveys and interviews as part of our primary user research.
We found that users tend not to think about future and retirement planning, as they are more focused on their present lives.
We found that users tend not to think about future and retirement planning, as they are more focused on their present lives.
How Might We
Based on our user research findings, we refined our service concept by asking,
'What if, instead of trying to change the reality that people can’t focus on retirement planning, we could enable them to engage with it naturally and effortlessly?
'What if, instead of trying to change the reality that people can’t focus on retirement planning, we could enable them to engage with it naturally and effortlessly?
Ideation and Design
To convey our core values, we conducted value positioning.
As a result, we established our core value as enabling users to prepare for the future while maintaining their current lifestyle.
As a result, we established our core value as enabling users to prepare for the future while maintaining their current lifestyle.
Service Strategy
After defining our core values, we were able to outline the specifics of our service.
Our solution is a roundup pension service that invests in funds with a foundational focus on companies and industries related to sustainability.
This service provides additional benefits when users engage with partner services that offer sustainable products or services,
encouraging users to prepare for the future naturally while supporting a sustainable lifestyle.
Our solution is a roundup pension service that invests in funds with a foundational focus on companies and industries related to sustainability.
This service provides additional benefits when users engage with partner services that offer sustainable products or services,
encouraging users to prepare for the future naturally while supporting a sustainable lifestyle.
Target User and Behavior change
Based on our research and service strategy,
we developed personas for each target user segment and projected how their behaviors might change after using our service.
we developed personas for each target user segment and projected how their behaviors might change after using our service.
Service User Journey
We defined our personas’ user journeys, with each phase and task aligning with our primary research and service strategy.
We tested our assumptions with real users before finalizing this map, which helped us identify opportunities to further develop our service.
We tested our assumptions with real users before finalizing this map, which helped us identify opportunities to further develop our service.
Service Process
We defined our service process and system framework through the user journey and service strategy.
As users interact with our service, they will engage with each step, along with the relevant stakeholders and processes.
By defining this framework, we aim to demonstrate how the service operates behind the scenes.
User Testing
After defining the user journey and service framework, we developed a wireframe for our service and tested it with users.
We gathered user feedback and identified key improvement points for our prototype.
Prototype
We developed our service prototype based on user testing and the service framework.
Our service is a roundup feature that allows users to select their preferred pension products.
Our service is a roundup feature that allows users to select their preferred pension products.
For those unfamiliar with pensions or funds, we provide personalized recommendations based on data from an entry survey.
Users can connect their payment methods or accounts through an open banking service.
Users can connect their payment methods or accounts through an open banking service.
They simply set up their desired roundup amount and use their payment method while shopping.
Ultimately, our service rounds up the money to the pension account that the user has set up.
Ultimately, our service rounds up the money to the pension account that the user has set up.
